We used to work with this approach of average behavior and we have been building a solution that likely works for some people, guessing that it is enough. Or the right way to do it. Even the way of mental model works with a kind of average people mindset in certain situations.
There’s been a vast movement to increase a design vision within companies and projects, but, It seems that the industry doesn’t know how to handle this User experience subject exactly. And how to run about the Designer itself. We talk a lot about empathy in UX. But unfortunately, we talk so much that we almost forget the real meaning, and it seems that we create a poetic layer far from reality.
This show will pass through some questions like:
How we can change, or shift, this model of building digital products?
How much is finding patterns important for our work as designers?
What is the power of listening to break this average approach?
How can we handle and talk more about empathy without distancing ourselves from the day-to-day business, delivery, and projects within companies?
What do we have to do to help companies understand how to use the design?
For this, we invited Indi Young an independent researcher who teaches practitioners a life-changing approach to Listening deeply, building cognitive empathy over time, and properly handling qualitative data analysis. She helps teams with person-focused research, design strategy, interaction flow, communications, and information architecture. She wrote a few books, speak frequently, and always makes ways for you to join my courses no matter what your circumstances.
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The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry.
Follow Indi on these links:
https://www.linkedin.com/in/indiyoung/
Indi’s book:
Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion (Assumptions Aside) https://amzn.to/3yF0stR
Practical Empathy: For Collaboration and Creativity in Your Work https://amzn.to/3nZjDcX or https://www.audible.com/author/Indi-Young/B001JP01C2
Mental Models: Aligning Design Strategy with Human Behavior (English Edition) https://amzn.to/3c29r0w
Related Links:
https://www.userinterviews.com/blog/thinking-styles-research-indi-young
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This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.