Artificial Intelligence is no longer a futuristic concept—it’s here, evolving rapidly, and reshaping the way we work, create, and make decisions. As designers, how do we position ourselves in this landscape? Are we on the verge of a new era of co-creation, or are we still figuring out how to integrate AI meaningfully into our process?
In this episode of Bom Dia UX, we had an insightful conversation with Boris Petrovich, an expert in AI and design, about how artificial intelligence is transforming the industry.
Key Topics We Covered:
Co-Creation with AI – AI is shifting from a mere tool to a creative partner. How do we balance automation with human intent to enhance, rather than replace, creativity?
AI as a Research Partner – AI can process vast amounts of data, but should it be making research decisions? How do we ensure it remains an inspiration tool rather than a decision-maker?
AI & Decision-Making – AI is increasingly involved in strategic decisions. Where should we set the boundaries, and how can governance models ensure human oversight?
Synthetic User Research – AI can simulate user behavior, but can it truly replace real user insights? Are we at risk of designing for “users” that don’t actually exist?
The Future of Designers with AI – AI is reshaping the design landscape. What mindset and skills will set apart those who thrive from those left behind?
To dive deeper into these topics, check out these insightful books:
🔹 Nexus – Yuval Noah Harari
A historical journey through information networks, from the Stone Age to Artificial Intelligence. Buy on Amazon
🔹 The Alignment Problem – Brian Christian
Explores the ethical and technical challenges of AI and how we can ensure it aligns with human values. Buy on Amazon
🔹 Rebooting AI – Gary Marcus & Ernest Davis
A critical look at the limitations of AI and what needs to change for truly intelligent machines.
📖 Buy on Amazon
What do you think? Will AI revolutionize design for the better, or are we at risk of losing our creative autonomy? How do you see AI shaping your future as a designer?