Design Leader
focused on impact
Business and people
EI definitely believe that Design can be an important part of business and, because of that, the Leadership of design, and through design, is essential to get this outcome. This new era of emerging and growing design teams around the world needs leadership prepared to build on two layers of leadership.
PRODUCT DEVELOPMENT AND EXPERIENCE through leadership
Work Experience
With experience in several industries, I have worked as a designer and leader, focused on building and delivering products and services that work for the business and the customer, structuring teams in the emergence, growth and evolution, in the management of designers and design.
- Unico IDtech
- Remote
- 2022
Head of Product Design and UX Research
Leading a team of 30+ designers for 8+ B2B, B2B2C, and B2C products, I drive product vision, build ecosystems, and internationalize the company. I enhance product outcomes, align design goals with business objectives, and foster a user-centered design culture. Overseeing products representing 80% of company revenue, I elevate hiring and performance standards.
- Boa Vista SCPC
- Sao Paulo - BR
- 2020 - 2021
Research and Design Manager
I led the reconstruction of a 15-member design team and a 5-member research team during digital transformation. I organized the design function, restructured the research team, and developed new capabilities focused on innovation and user research, implementing user-centered design processes.
- Banco Santander
- Sao Paulo - BR
- 2019 - 2021
Customer and User experience Manager
I managed the UX strategy and development for the Santander Group startup Ben Visa Vale and the design vision for Corporate Products (B2B) at the bank. My responsibilities included defining UX strategies based on research and testing, establishing career development paths, overseeing UX for Corporate Products and Ben Visa Vale, and implementing continuous UX improvement and product discovery processes.
- Embraer S.A
- Sao Paulo - BR
- 2015 - 2019
Head of UX Design
I led the UX area at Embraer Sistemas, a new business unit focused on digital products for the B2B and B2G market in industry, defense, and air traffic. I defined the company vision for User Experience, implemented a culture of design, usability, and accessibility, and created design standards, UI guides, and user-focused processes. I also supported the structuring of the marketing and communication departments.
Evolution of products and process through Design
Leadership Cases
As a designer, I have a solid understanding of user-centric culture and this, combined with my experience in large companies over the last 10 years, has made me able to lead and deliver good results, which you can see here, for the company, always through design .
A purpose-driven career
My design leadership approach
I believe that a good design leader should always have two points of view on leadership. The vision for the future of design in the company and how that vision will deliver results, and the vision for how to build/develop the team to deliver the first one.
To me, leadership is just another design problem. Therefore, I believe that Design can be an important part of innovation and better results for any company.
Helping you find your Why, What and How
Services
Over time working in different markets and companies of different sizes, both as a design professional and in terms of education and knowledge sharing, I have helped companies and professionals to scale and improve their learning, find their path and evolve.
Strategic Design Consulting
The experience starts with a strategic vision. I want to contribute with your definition of vision for business growth and delivery of an efficient roadmap for your product and market.
Mentoring and Education
My mission is to help professionals, through follow-up, to define goals and plan the way to achieve them. I´ve been teaching companies and individuals who are interested in creating products or services with business impact and WOW experiences through design.
Talks and Events
With 8 years of experience and more than 50 lectures, I focus on disseminating knowledge about innovation and digital transformation, user-centered design culture and product in different types of companies and audiences.
To watch and listen
Video
I had the pleasure and honor of speaking with Donald Norman, co-founder of the Nielsen Norman Group, about his vision and new book.
Podcast
We invited Marty Cagan a founder and partner at Silicon Valley Product Group, and author of INSPIRED and EMPOWERED.