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Portfolio

process, Product, roadmap

Building a Discovery Process and Product Prioritization Framework at Santander

s Head of UX/CX, I led the creation of a discovery process and data-driven product prioritization framework for Ben Visa Vale, a Santander Group startup. This initiative reduced prototyping and

culture, Leadership, Strategy, user-centered

Creating a User-Centered Culture in the Defense and Air Traffic Industries

Scaled the UX team from 1 to 18 members, achieving a 70% reduction in project costs, a 45% decrease in development expenses, and delivering 9 innovative products while transforming Atech’s

Leadership, quality, Strategy

Enhancing Interface Quality and Maximizing Impact at a Unicorn Startup

As Head of UX, I led a transformative redesign of Unico's digital products, implementing quality gates, dashboards, and team restructuring. This resulted in a 91% reduction in usability debt and

service design, Strategy, user journey

Redefining the Sales Journey for Benefits Products

We transformed a fragmented, manual sales process into an integrated, scalable workflow, addressing operational bottlenecks and improving the customer experience. This redesign led to a 12% increase in sales and

Leadership, Strategy

Restructuring the Design Team During Digital Transformation

Led the transformation of Boa Vista's design team during its post-IPO digital transformation. Grew the team size by 25x, implemented strategic discovery processes, integrated newly acquired design teams, and elevated

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