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Enhancing Interface Quality and Maximizing Impact at a Unicorn Startup

As Head of UX, I led a transformative redesign of Unico's digital products, implementing quality gates, dashboards, and team restructuring. This resulted in a 91% reduction in usability debt and

Restructuring the Design Team During Digital Transformation

Led the transformation of Boa Vista's design team during its post-IPO digital transformation. Grew the team size by 25x, implemented strategic discovery processes, integrated newly acquired design teams, and elevated

Redefining the Sales Journey for Benefits Products

We transformed a fragmented, manual sales process into an integrated, scalable workflow, addressing operational bottlenecks and improving the customer experience. This redesign led to a 12% increase in sales and

Creating a User-Centered Culture in the Defense and Air Traffic Industries

Scaled UX from 1 to 18, cut project costs by 70%, boosted productivity by 25%, and launched 9 products. Integrated UX, created a Design System, and achieved Keikendo Level 3

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  • Rafael Burity
  • © 2025