Portfolio

I seek to build, manage and lead teams always looking to deliver the result and impact expected by the business, putting design where I believe it should be.

These are some cases of the work I have done focused on my leadership approach, which demonstrate what is possible when a company, or client, values its clients and users, believes in the importance of a team and is willing to question the way it applies strategy.

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Connect and articulate

Design as part of the strategy

I definitely believe that Design can be an important part of the business, and that's why Design Leadership, and through Design, is essential to get that result. I work with product leaders and product teams on improving products and processes by design.

Rafael Burity

PRODUCT AND PROCESS EVOLUTION THROUGH DESIGN

Ledership cases

Leadership, quality, Strategy

Enhancing Interface Quality and Maximizing Impact at a Unicorn Startup

As Head of UX, I led a transformative redesign of Unico's digital products, implementing quality gates, dashboards, and team restructuring. This resulted in a 91% reduction in usability debt and

Leadership, Strategy

Restructuring the Design Team During Digital Transformation

Led the transformation of Boa Vista's design team during its post-IPO digital transformation. Grew the team size by 25x, implemented strategic discovery processes, integrated newly acquired design teams, and elevated

research, service design, user journey

Redefining the Sales Journey for Benefits Products

We transformed a fragmented, manual sales process into an integrated, scalable workflow, addressing operational bottlenecks and improving the customer experience. This redesign led to a 12% increase in sales and

culture, Leadership, Strategy

Creating a User-Centered Culture in the Defense and Air Traffic Industries

Scaled UX from 1 to 18, cut project costs by 70%, boosted productivity by 25%, and launched 9 products. Integrated UX, created a Design System, and achieved Keikendo Level 3