Portfolio

I seek to build, manage and lead teams always looking to deliver the result and impact expected by the business, putting design where I believe it should be.

These are some cases of the work I have done focused on my leadership approach, which demonstrate what is possible when a company, or client, values its clients and users, believes in the importance of a team and is willing to question the way it applies strategy.

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Connect and articulate

Design as part of the strategy

I definitely believe that Design can be an important part of the business, and that's why Design Leadership, and through Design, is essential to get that result. I work with product leaders and product teams on improving products and processes by design.

Rafael Burity

PRODUCT AND PROCESS EVOLUTION THROUGH DESIGN

Ledership cases

process, Product, roadmap

Building a Discovery Process and Product Prioritization Framework at Santander

s Head of UX/CX, I led the creation of a discovery process and data-driven product prioritization framework for Ben Visa Vale, a Santander Group startup. This initiative reduced prototyping and

culture, Leadership, Strategy, user-centered

Creating a User-Centered Culture in the Defense and Air Traffic Industries

Scaled the UX team from 1 to 18 members, achieving a 70% reduction in project costs, a 45% decrease in development expenses, and delivering 9 innovative products while transforming Atech’s

Leadership, quality, Strategy

Enhancing Interface Quality and Maximizing Impact at a Unicorn Startup

As Head of UX, I led a transformative redesign of Unico's digital products, implementing quality gates, dashboards, and team restructuring. This resulted in a 91% reduction in usability debt and

service design, Strategy, user journey

Redefining the Sales Journey for Benefits Products

We transformed a fragmented, manual sales process into an integrated, scalable workflow, addressing operational bottlenecks and improving the customer experience. This redesign led to a 12% increase in sales and

Leadership, Strategy

Restructuring the Design Team During Digital Transformation

Led the transformation of Boa Vista's design team during its post-IPO digital transformation. Grew the team size by 25x, implemented strategic discovery processes, integrated newly acquired design teams, and elevated