We recognize that one of the biggest challenges for beginners in the field is finding a reliable guide that details how a designer should position themselves and operate within companies that expect structured deliveries, as well as fast and efficient skills in critical thinking, communication and design vision. The book ‘UX Decoded’ has the mission of guiding the intrinsic paths and processes of the user experience design discipline. With a practical and realistic approach, the book explores how designers should think and act in a professional context.

This challenge becomes less arduous when you have access to content that offers a realistic and clear perspective on the discipline. This is exactly what ‘UX Decoded’ proposes: to be an essential resource for those seeking to understand and improve in the field of user experience design, providing valuable insights for effective and innovative action in the area.

This book was written to be a guide for all people interested in UX Design, a discipline that is constantly evolving, especially beginners. We will start with the fundamentals of UX, offering a foundation on the discipline, both for beginners and those who want to deepen their theoretical understanding. As the book progresses, we will delve deeper into dynamic User Design scenarios, exploring the evolution of the UX market and its integration into different areas.