We usually have this life training to ask questions, but it doesn’t make us researchers, to be honest. Especially when we are talking about learning from users, customers, stakeholders, etc.
As designers and researchers, we have this kind of “power” to help companies to avoid mistakes, bad ideas, and guesses. It has been becoming a huge differential in the industry of digital products, but to really take advantage of this ability is important to have some points in perspective.
This show will pass through some questions like:
Are we doing research well with a real impact on the business?
How a designer can be prepared to do it in the real world, in a short time but with quality?
Is there a difference between leaders with research or design backgrounds?
For this, we invited Steve Portigal a researcher who has interviewed hundreds of people and with a huge experience working in telecommunications, banking, media, energy, and e-commerce industries. He is the author of some important books and host of the Dollars to Donuts podcast. He helps companies to think and act strategically when innovating with user insights.
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The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry.
Follow Portigal on these links:
https://www.linkedin.com/in/steveportigal/
https://podcasts.apple.com/us/podcast/dollars-to-donuts/id956673263
https://medium.com/@steveportigal
Portigal’s book:
Interviewing Users: How to Uncover Compelling Insights (English Edition) https://amzn.to/3aDsf5S
Doorbells, Danger, and Dead Batteries: User Research War Stories (English Edition) https://amzn.to/3P5uYEr
Related Links:
https://www.userzoom.com/blog/interview-steve-portigal-on-user-research-war-stories/
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This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.